It’s been interesting watching our daughter’s college talk evolve. As a freshman, there was plenty of “My Big” – as in her big sorority sister. As a sophomore it was more about her “My Little”. Now, Big and Little seem to be equally used.
We are going through a phase in IT where Big is getting prominence. Lots of Big Data talk. Mark Herring of Software AG recently wrote about its “cousin”, Big Services.
Which is of course leading to debates on Big and Little
Jeff Nolan objected to my describing as Big, Union Pacific’s 20 million temperature readings a day using rail side sensors. He came back with Google does over 5 billion text searches, eBay does 1 billion transactions, Twitter, 400 million tweets, Facebook users upload 350 million photos - PER DAY.
Bruce Rogow, my fellow Gartner alum, raised an interesting point recently. He said we really need Little Data. Specific usable nuggets for the marketing or maintenance or R&D person. Everything else is just process to winnow down the Big Data of their growing data sources.
A CIO recently told me the biggest shift he has seen in last couple of years is a focus on the Little – not enterprise apps but mobile apps, not broadcast marketing but personalized, social approaches, sensors as data sources, not massive interfaces from other servers.
I have a feeling the old Thin/Fat client debates are about to reincarnated, and will be even more heated than those the Dustin Hoffman movie caused.



Return to Sender
I have noticed a pattern where PR firms send me press releases, unsolicited, and when I ask to be taken off their list (which I never asked to be on in first place), they go – sorry you were not meant to be on the list.
One, Ventana PR has used that excuse at least 3-4 times in last couple of years. Their explanation one of those times “I added your email on the unsubcribe (sic) list of our main system but used an alternate system on the last announcement.” The week prior they had responded on another mailing for another client “My apologies. I thought I took you off my list but apparently missed it. I will go through the database again to make sure that happens.”
Here’s what puzzles me. They must realize annoying analysts and bloggers does not reflect well on their clients, so why do they persist? And their clients – I wonder if they ask to audit how many email recipients have proactively agreed to be on their lists?
I used a book publicity firm during The New Polymath launch. I asked to review the mailing list and the firm said it was “proprietary”. I grudgingly went along till I got an email from Michael Lamoureux (“The Doctor”) asking why the firm was spamming him when he had already published his book review weeks prior.
I fired the firm soon after.
April 04, 2013 in Industry analysts (Gartner, Forrester, AMR, others), Industry Commentary | Permalink | Comments (4) | TrackBack (0)