Last summer when I started to interview executives for the Karl-Heinz Streibich book, The Digital Enterprise, I presumed most would talk to me about how they are using social, mobile, analytical and cloud computing in their industries and countries.
That they did, but they kept going and going
- Daimler described robotics and M2M networks they are investing in
- Echo Entertainment described how their casinos in Australia are looking at facial recognition and other tech to better service their best customers
- GE talked “Industrial Internet” – how their wind turbines, aircraft engines, MRI scanners, locomotives and other brilliant machines are communicating with each other and with us
- Coca Cola Enterprises described a couple of extremely innovative crowdsourcing applications
- Mapfre, the Spanish auto insurer discussed how satellites have transformed their business
- BBVA’s investment bank described complex event processing and other technologies for their trading and other applications
- Deutsche Bahn described their use of 3D visualization tools
- Datev talked about how they are rolling out sophisticated digital security to their thousands of SME customers
- Nissan discussed how steering-by—wire – a concept from aviation – in their Infinitis
I could go on but I was blown away with the wide range of emerging technologies each described. Even more impressive was these are not Silicon Valley companies. They are Main Street brands that are taking “digital” to a whole new level – way, way beyond social, mobile, analytic and cloud computing.